Launching of Erwin Parengkuan's book "Understand-inc People".

Launching of Erwin Parengkuan's book "Understand-inc People".
Kinokuniya Plaza Senayan, 28 February 2017

As a Communication Practitioner, Presenter, Personal Branding Specialist, Erwin Parengkuan's name is no stranger, he has 28 years of experience which has led him to many achievements today.

Today is the launch of the 6th book for Erwin, father of 4 sons and daughters who have grown up.Erwin also took the Pertamina-ONWJ and WMO Team to victory at the National and International Levels for Best Presentation in Korea and Bangkok recently, and brought the Telkomsel Customer Service team to General Champion in 2016.He has achieved many achievements regarding helping many students or participants to communicate successfully.

One of the things he gained in his career, which began in 1989 as a radio announcer, on the creative team at Radio Prambors, was observing the many individuals he met.The knowledge possessed regarding understanding the personality of the person you are talking to comes from the Ancient Roman philosopher Socrates who explained 4 types of human personality starting from Sanguine, Choleric, Pragmatic and Melancholy.Unfortunately, the four terms mentioned are not familiar to Indonesian society.Which then made Erwin create new terms, namely agile, strong, peaceful and detailed to make it easier for people to understand.

Buku yang ditulis ini merupakan hasil observasinya selama ini, bahwa dari 4 kepribadian yang berbeda ini, mempunyai gaya komunikasi yang mirip-mirip. Untuk itu, merupakan panggilan hati yang mendorong Erwin untuk melahirkan buku ini. Erwin melibatkan team Psikologi untuk membuat Assessment tentang mengenal kepribadian kita dan menentukan gaya komunikasi kepada lawan bicara, berikut perangkat test dan melakukan Focus Group Discussion terhadap banyak responden secara kulitatif.

“Kita menyadari bahwa, kepribadian yang menarik adalah kunci kesuksesan yang menunggu anda di depan.: Ujar Erwin, “keahlian seseorang bukanlah syarat utama, kendati setiap perusahaan untuk memperkerjakan karyawan yang baru, pertama dilihat adalah apakah kepribadian orang ini menarik atau tidak bukan prestasinya terlebih dahulu.” Sehingga sangat penting bagi setiap orang untuk mengenal siapa dirinya untuk menjalin hubungan yang harmonis tanpa pandang bulu.

This book has become a training module that is popular with many companies, in addition to other modules on communication.Erwin knows that not everyone can become a student at his Talkinc school, or become a trainee.For this reason, books are a very effective means of conveying this positive message, especially with the publisher PT Gramedia Pustaka Utama, tbk which has published many books by Erwin, some of which have received the National Best Seller title and the 2014 International – Gourmand Cookbook Award in Shanghai.

The book Understand-inc People- Tactical Strategies for Communicating Based on Personality is 202 pages thick, divided into 6 chapters, namely:

-Bab 1: Personality in Communication, mulai dari Rumus Kepribadian, pengaruh Kepribadian dalam Proses Komunikasi, Membangun Gaya Komunikasi yang Positif.
-Bab 2: Menakar Indikator Kepribadian dalam Komunikasi, mengetahui Kepribadian “sunny side dan shodow side”, Test Kepribadian, Analisis Kepribadian, Kombinasi Tipe Kepribadian, Indikator Kepribadian dalam Karir dan Pekerjaan.
-Chapter 3: Personality Dimensions and Your Own Communication Style.
-Chapter 4: Improving Communication Skills Based on Personality, Changing Negative Characters into Positive Behavior
-Chapter 5: Predicting the Personality of the Opponent, Personality Quiz
-Chapter 6: Communication Techniques with Various Personalities, increasing the Effectiveness of Written Communication.

This book is that Erwin, through his diverse experiences, wants to invite us to get to know ourselves better, to analyze what we have done in interacting with various personalities, consciously carrying out the right analysis with the appropriate tools, like what is in this book.“An attractive personality is the key to every individual's success, be warm and fun!”Erwin said.

This book is already circulating in bookstores throughout Indonesia, with a personality test bonus and a selling price of IDR 55,000.

Jakarta, 24 February 2017
Erwin Parengkuan
www.talk-incorporation.com