Absorption of Communication Skills with Each Generation

There are 3 important components in communication that each generation must master in conveying a message.The first is content mastery.This cannot be negotiated because without preparation and the ability to know the content it will be very difficult for each generation to conquer its audience.If you take an analogy when cooking, these components are ingredients that are fresh and of the best quality.If you really master the material on how to communicate, then all generations will be interested in listening to it, you just need to know the characteristics of each generation, such as Baby Boomers (BB) who need exposure to deeper data, detailed information, while for generation X, as long as the data can be accounted for, they can accept it.For the Millennial (Y) generation, this is not too basic, as long as it is applicable to them, because they will be able to search for the data themselves via search engines.

Components second is the ability to convey a good message, again if you take it for example cooking, this is a cooking technique that must be mastered, such as when start stir-frying, add spices.Methods for mastering “timing”and knowing “texture”of each cooking ingredient is a part most importantly.This means that communication is not what we want to convey but how to convey it.For example, the main component is already owned, but The method or technique of delivery is not appropriate, of course the cooking results can be overdone cooked or not fit to be served.For this second component, all generations have varying levels of resistance to receiving messages.If for generations BB doesn't really look forward to optimal delivery methods, such as original voice Sounding clear is good, body language can be static, no problem, and appearance must be polite.If generation X starts to need different techniques, there must be more clever at mixing elements of voice, body language and appearance to the extent that they are not looks dirty, we can accept it.Meanwhile, for generation Y, it is necessary skills in creating engagement with them.Remember this generation deeply tech savvy, meaning their attention spending is short.Information flow and The rush of technology when they were teenagers made it difficult for this generation to focus. Millennials only last for 8 seconds, compared to 10 seconds for goldfish. This means that if the delivery technique is not interesting, they will immediately be “escape”and move to their gadgets.

The third component is the glue of the 2 components above, namely creativity.Again, what this dish likes is the skill of making interesting and unique garnishes.With mastery of the second component, plus “approach”different, the communication you will convey will immediately appeal to all generations above.Why is that?Because currently generation X and BB have been infected with the phubbing virus where all of them are very “attached”with smartphones without exception.So if you are creative you can easily make a communication or presentation using tools memorable.Added to this is the ability of the second component, namely how to deliver, so that you know when to move from one position to another, as well as the voice intonation that needs to be pressed or silent (pause), the right appearance with a certain accent will make you look different and maximize presentation slides when to discuss it.Conduct interactions, discussions etc.This means that you have to think about this flow, and only creativity will make your appearance different from others.

This means that communication becomes very fluid, fluid and non-standard.There is always an “approach”different expectations for each different generation.You only need “alert”and “aware”against expectations by studying their profile.

Opening yourself up is an absolute value!Let's continue to learn and add weight to each sentence in a way that is contemporary and not old school.Why is that?Because the population of millennials is increasing every year, just look at many companies, their number has reached above 50%.This means that it is never too late to become a better person in behaving and communicating so that it is accepted by all generations in our lives.

Erwin Parengkuan
Founder TALKINC