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January 31, 2017TalkInc

Personal Branding By: Erwin Parengkuan – Part II

4 years ago when I initiated a book about PB, we did a lot of research on domestic and foreign figures to provide a study in connection with the book Personal Branding, Tactical Strategies for Surviving a Career that we wrote.Where the survey we obtained explained that there were the same things done by figures at home and abroad, so that their PB became very prominent.Namely by having Main Components and Additional Components.

Komponen Utama yang harus dimiliki sesorang untuk membangun Personal Brandingya meliputi 3 hal: Value (nilai yang dimilikinya), Skill (keahlian) maupun Behavior (sikap seseorang dalam interpersonal relationshipnya).

While the Additional Components are: Total Look (appearance), Authentic (whether someone looks sincere or not) and Uniqueness (the uniqueness that differentiates them from other people).The two components above play a major role in a person's ability to build their Personal Brand.

Pertanyaannya, berkaitan dengan topik kita dan kata kunci, sudahkan anda mempersiapkan dan memilikinya? Lantas hal apa yang akan anda lakukan? Mari saya ajak anda untuk membuatnya. Pertama, renungkan dan tuliskan kata kunci yang akan anda buat yang merepresentasikan masing-masing komponen utama maupun tambahan, misalnya anda adalah seorang profesional di bidang keuangan. Apa kriteria yang utama harus dimiliki berhubungan dengan value? Skills, behavior, dan yang ada di komponen tambahan, mulai dari total look, gaya seperti apa yang akan anda tampilkan dst.

Make concrete steps for 90 days to show your PB, why does it have to be 90 days?Because based on my experience, a habit will form after we do it consistently for 90 days.Make sure the keywords you create are clearly visible.For example, when your boss is going to create a new project and is looking for criteria for people with the keywords, agile, fun, firm.So, if these keywords become your branding then you are the strongest candidate.Imagine if consistently from time to time we build PB deliberately and consciously, of course not only will you have a brilliant career but you will become a prominent figure so you will be able to survive in your career.Don't forget to sharpen your new appearance this new year.Good luck!

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